Umbrella Warranty Ltd. is a Canadian Corporation that markets an easily understood and conveniently obtained vehicle mechanical breakdown coverage to consumers. The program is provided by Aviva Warranty Services Inc. a member of the Aviva Canada group of companies. The unique value proposition is that the motor vehicle warranty for consumers is provided by Aviva Warranty Services Inc. The Umbrella Vehicle Mechanical Breakdown Plan is marketed in Ontario for new and used vehicles. This program will be marketed to other provinces in the future. Consumers will be required to have their vehicles inspected if their vehicles are older than 2 years or have more than 50,000 km on the vehicle’s odometer and where necessary, repair the vehicle to qualify the automobile under the program.
Umbrella Warranty Ltd’s. competitive advantage statement is its association with Aviva Warranty Services Inc. a member of Aviva Group of Companies, providing the consumer with a reputable well defined and viable product. With increased repair costs (a major factor in household budgets) and with the cost of new motor vehicles in Canada breaking the $32,000 dollar barrier, used motor vehicle sales are dramatically on the increase. Consumers will be keeping their motor vehicles for a longer period of time and will gravitate to the comfort of having reputable vehicle mechanical breakdown coverage through a motor vehicle warranty, as the OEM (original equipment manufacturer) warranty expires. This product is available to owners of new and used motor vehicles. There is need in the market for a reputable service provider to compete with the offerings of new motor dealers and manufacturers.